Friday, March 31, 2006

Train your Team in Las Vegas



Take your business team to Vegas. Enjoy a fabulous vacation and learn invaluable business lessons.

Why?
If you believe in learning from the best – then Las Vegas is the best for marketing, selling and customer service. This could be the best training program you have ever experienced.

Give each team member $100 and let them go. Tell them that they can spend it anyway they want. They agree to report what they did, the results and what they learned. And most importantly they must explain how that lesson or lessons can be used to develop your business. They must teach this lesson to the rest of your team.

Don’t just give them $100 for nothing. If they want to play they must ante up. They must each put $100 in the pot. After everyone has presented their learning points – the pot goes to the one with the best lesson(s). Depending on your circumstances you might decide to split the pot. Tell them how the best will be chosen. State the rules upfront and then play by your own rules. (Oops, I just gave away one of the lessons.)

Some tips for you
Notice how things are done. Think about why they do it that way. Uncover principles, techniques and style.

Go ahead – your deal.


George Torok
Croupier

http://www.businessinmotion.ca/

Wednesday, March 29, 2006

What fear drives you?

I noticed it most dramatically when one day I spoke to a group of business owners and the next day to a group of employees. Even though these employees were senior executives and in many cases second-in-charge they were still employees. And they had the perspective of employees and thought like employees. They lived employee fears.

What am I talking about?

The key difference in people is what they fear the most. And that determines the way they act. Because it is that fear which drives you, determines your decisions and sets your values.

What is the greatest fear of small to medium-size business owners?

It is the fear that they might not be able to make the payroll.

I have heard this fear repeated often. It no longer surprises me to hear this. These are not selfish people; they fear the huge responsibility they have taken for the lives of their employees. It wakes them up in the middle of the night. It is on their mind for every major decision they make.

Contrast that with the greatest fear of employees.

They fear that they might lose their job. Every major and some minor decisions are based on mitigating this fear. Every meeting they attend, every project they lead and every performance review is overshadowed by this fear.

If you know this then you will realize that employees will never reach their potential because that would only expose them to more risk.

When you understand the fears of people then you will understand better and predict the decisions that they will make.


George Torok
www.BusinessinMotion.ca

Monday, March 27, 2006

Secrets from David Copperfield




David Copperfield – live at the MGM Grand in Las Vegas! What did I discover behind the curtain? (I was invited to help him with his magic.)


There is no magic
Reality check. You will not reach success in any field because of magic. Copperfield points out that it is masterful illusion. The secret is in the mastery.


People believe what they wantYou cannot control what they believe. You can, however, influence what they believe. If people want to believe in magic, they will. If your customers want to believe in you, they will. It is up to you to influence them to want to believe in you.


The audience is always right
Your customers are always right. Demonstrate that you understand their position and respect their feelings. Then guide them in the direction you want to take them.


Preparation is everythingImagine the rehearsal that goes into a David Copperfield production. Imagine your improved results after you rehearse.


Believe in peopleCopperfield’s team moved in harmony – always in the right place at the right time. Surround yourself with a good team. Then make them an excellent team with the right training, guidance and encouragement.


Offer them Hope
Copperfield’s illusions work – because the audience wants to believe in the possibility of magic. Your customers buy from you because of their hopes. Offer them hope.


You don’t need a capeMaybe David’s most important message. We are all capable of creating the illusions we want - if we learn the fundamentals, focus our efforts, and invest in ourselves and our people.


Read the rest of this article
http://www.powermarketing.ca/secrets_from_david_copperfield.html
David Copperfield official site
http://www.dcopperfield.com/

Charles Dickens David Copperfield
http://www.ellopos.net/dickens/copperfield.htm

Las Vegas Convention Speaker

George Torok
www.BusinessinMotion.ca

Friday, March 24, 2006

The Squeaky Wheel gets …



How Angry Consumers can use the Internet to Resolve their Complaint

When you are an unhappy customer, being squeaky is often not enough to get your grease. What it takes is being squeaky with muscle behind you.

You could phone or write letters to the president, search for an industry or government advocate or hope to catch the attention of a media personality. And you could always entertain legal action.

There is another option. It is called the Squeaky Wheel and it costs $5.00.

What do you get?
You get a professionally designed complaint page
Your complaint is automatically added to 5 of the biggest Internet search engines.
A counter shows how many times your complaint has been viewed.
An e-mail is automatically sent to the company every time your page is viewed.
You get a "support my complaint" link. Send this to your 10 contacts who forward it to their 10 contacts. You get the picture.
You might get a refund/credit or appropriate action from the company.

Why did I create TheSqueakyWheel.com website?
“In the summer of 1999 I had a dispute with a major hotel chain. I felt that my complaint was being ignored (after all I was just one person). That's when I decided to create a web page outlining my experience. I also submitted my complaint page to the major Internet search engines. When someone searched for information on the company, my complaint page would show up in the search result list. My complaint was settled. This site has been designed to help those of you who can't afford a lawyer, and don't have the ability to program your own web pages.”
Jeff Harris

Hear him speak
Jeff Harris will appear on the Hamilton weekly radio show, Business in Motion, on 93.3 CFMU, Friday March 31 at 12noon.

Business in Motion is the only Hamilton area radio program that is dedicated to celebrating business. Creator and host, George Torok, has interviewed over 400 entrepreneurs, innovators and business leaders. The radio show is a weekly program that runs Fridays at 12noon for 30 minutes. CFMU is the community radio station owned and operated by McMaster University Student Union.


www.TheSqueakyWheel.com

www.BusinessInMotion.ca

Wednesday, March 22, 2006

Patterns of Success

After 400 interviews what have I noticed about the successful people I have interviewed?

Success is not the goal. It is a byproduct.

Success has many different definitions.

Most had disjointed careers and business paths. No silver spoon.

Most had big disappointments along the way that could easily be seen as failure but they chose to not see it that way.

All are life long learners and still excited by learning.

Some were high school dropouts who left to pursue a goal. Like Bill Gates.

All work or worked at some time, incredible hours.

All have some way of resting and regenerating.

Most give back generously to the community.

All were flawed yet picked something to do extremely well.

Most have identified and accepted their weaknesses.

Many set what others called impossible goals.

All like to be around other successful people.


George Torok
http://www.businessinmotion.ca/

Monday, March 20, 2006

Interview with Curt Skene

Keynote Speaker - Seminar Leader - Business Coaching
Insights to "Master the Make it Happen Mindset" in your Business, Career and Life!

Q: What is your key focus?
A: My focus and passion is in helping people Master their MarketPlace. I like to say I teach people how to find more business, create more opportunity and have more fun.

Q: What is the pushback that you often get?
A: Time is a huge roadblock. It is interesting but people don’t have time to change, time to learn or time to plan even though they will readily agree that change will serve them well. People don’t have time to do the things they want to do let alone the things they have to do.

Q: Tell me about one of your heroes.
A: Having worked for Microsoft for 7 years I would have to say Bill Gates is one of them. Not only is he incredibly bright but he was able to balance technical smarts with business acumen. Bill is also very self-aware, meaning he knows where he adds value and where he doesn’t. He has a good level of confidence which he balanced with paranoia to ensure Microsoft never got too cocky or self assured.

Q: What is unique about you?
A: I think most people find it interesting that I am a two-time world award winner in business and a certified hypnotist. I blend tactical and strategic concepts in a fun and engaging way.

Q: Bottom line - what is it all about?
A: It’s all about your happiness, your family and your future. Look in the mirror and be happy with who you are, where you are and where you are heading. When you are happy you have a ton more energy to focus on your success.

Q: What is the most common mistake you see?
A: People fail to do the basics brilliantly. No matter what you do there are 3-5 things you better do very, very well. Those may differ by profession but things like Network, Promote, Service, Empathize are a few that we all need to be great at. People try to get fancy before being true to their core needs.

Q: What concerns you most about business today?
A: I don’t really have lots of concerns. The world is changing and businesses are re-inventing themselves too quickly to get too caught up in it. Perhaps my concern is for those businesses that don’t get that the world is changing rapidly and they need to evolve with it.

Curt Skene, CHt CNLP
Keynote Speaker - Seminar Leader - Business Coaching
http://www.aahhah.com/


Interview by George Torok
http://www.businessinmotion.ca/

Tuesday, March 14, 2006

The mystery of mastery

Maybe, just maybe, the grail you seek is mastery in your profession, business or life. How might you reach that mastery?

The search for mastery starts by recognizing that there are masters and levels of mastery in every field. The Blue Man Group, Tom Weir, Pierre Berton, Timothy Eaton, Yoda, The Beatles, Peter Mansbridge, Bruce Lee, Jim Carey, Shania Twain, Wayne Gretzky, Albert Einstein, Terry Fox.

Not all masters are so famous. Can you identify the masters in your field? What can you learn from them? And how can you use their examples to pursue mastery?

We should all explore our own questions about mastery, even if we end up with more questions than answers – as I did when I interviewed some of the people that I consider masters in my field. (Yoda did not return my calls.) Enjoy these results of my exploration.

How do you identify the masters in any industry?

“By their positive impact and innovation. Masters don’t copy. They innovate. People doing best practices are not masters; they are only copiers. When a company puts together a new idea like a Google, it is a master – it owns the territory.”
Ian Percy, CSP, HoF, CPAE

“By the respect they receive from their contemporaries. By the kind of organization they build, the working environment they create, how they engage people. Those are hallmarks of leadership and mastery. The mastery model is not about the business but more about the person and believing they can make a difference in any environment.”
Larry Pearson, CSP

“Examine leaders and managers by how rushed and overwhelmed they appear to be. The more overwhelmed they seem, the less they are masters of what they do. Masterful leaders know how to delegate and coach their teams. Self-awareness is another test of mastery. Masters acknowledge any weakness and counterbalance it without overdoing it.”
Jim Clemmer, CSP

What is mastery?

“The first thing that comes to mind is technical skill in the job. And taking that skill to the next level where it becomes intuitive and natural as opposed to preconceived.”
Jeff Mowatt, CSP

“Mastery is reaching the top of one’s craft. Masters really know how to do what they are doing, having truly integrated all the components. Others look to the master for counsel, help or guidance.”
Linda Tarrant, CSP, HoF

“We get to a stage of mastery when all of the basics and most of the refinements are second nature, at the level of unconscious competence. Only the minute refinements require conscious effort.”
Warren Evans, CSP, HoF

“Mastery in life and business is reasonably simple to understand but difficult to apply. People resist following the simple principles of mastery because they look too simple.”
Peter Legge, CSP, HoF, CPAE

Well, grasshopper – remember – wax on, wax off.
The master

PS: All of the above masters are members of the Canadian Association of Professional Speakers.
http://www.canadianspeakers.org/


Thursday, March 09, 2006

Internet Entrepreneurs with Global Reach in Hamilton? Name them.



Do you know this name? Martin Lemieux. He owns an Internet business that at last count hosts more than 20 money-making websites. It might be hard to believe, but it is not porn, gambling nor Ebay. Not so hard to believe, he is 27 years old. Maybe hard to believe – he is Hamilton based and raised.

Who is Martin Lemieux?
At age 18 Lemieux successfully tackled the network marketing business. At the age of 20, he started a landscaping business. Two years later, he partnered to market an outdoor paintball field. After building a website for the paintball company and taking charge of all the firm's marketing efforts, Lemieux realized his calling.

So, at 23, Lemieux embarked on a challenging learning curve that covered web development, Internet marketing, graphic design, and company branding. After a couple of years of freelancing, the Smartads Advertising Network was established. Smartads experienced 300 per cent growth in its second year of operation. He has expanded his website network and global reach. His weekly tips are published on thousands of websites worldwide.

Hear him speak
Lemieux will appear as my guest on Business in Motion, on 93.3 CFMU, Friday March 17 at 12 noon. If you are in the Hamilton area, tune in.

The Smartads Advertising Network Includes:
(These are a few of the websites)

International: http://www.smartads.info
Web Marketing: http://web-marketing.smartads.info
Business Tips: http://mindpower.smartads.info
IT Tips: http://information-technology.smartads.info
Smart Ad Search: http://www.smartadsearch.com
Ezine Article Directory: http://www.article99.com/

George Torok
Host of Business in Motion

Wednesday, March 08, 2006

Is Your Receptionist Killing Your Business?



What a difference a receptionist can make to your business.

The first call went like this. (The names are changed to protect the guilty)

Reception: ABC Company

GT: Jeff White please

Reception: May I ask who is calling?

GT: Sure

Reception (noticeable change in tone): Who is calling?

GT: George Torok

Reception: Where are you calling from?

GT: Burlington (my city)

Reception: Are you a friend of Mr. White?

GT: No. But he should recognize my name. (We have met more than once and he knows my name)

Reception: He is out of the office right now.

GT (a little annoyed): So why did you grill me? Why not tell me that upfront?

Reception: (very defensive) I didn’t know if it was important and if I should put it through to his cell phone.

GT: You could’ve asked me first thing and I would’ve told you that I would be happy to leave him a voice message.

Reception: (did not sound convincing) Well, I am sorry if I offended you. Would you like to speak to his assistant?

GT: Yes, that would be fine. (Why didn’t she ask me that upfront?)

Of course – the real issue is not how annoying the receptionist was. The question is: did the CEO encourage the receptionist to be that way – either by his instruction or ignorance.


Contrast that with:

Reception: XYZ Company

GT: Roger Black

Reception: He is in a meeting until 10:30. Would you like to leave a message on his voice mail?

GT: Yes, please.


Wow! Fast, friendly and efficient.


George Torok
http://www.powermarketing.ca/


PS: The telephone is one of your most powerful marketing tools. Listen to how your business sounds on the phone.

Monday, March 06, 2006

You learn more as a cub reporter

What do you want to learn?

Who do you want to meet?

Who knows what you want to learn? Offer to buy that person breakfast or lunch to pick their brain.

Most will be flattered and agree to meet with you. In most cases the first meeting will lead to another and another. Not only might you learn success secrets – you might gain a powerful friend or mentor.

What is the worst thing that can happen? They might say no. Or they might not answer you. So go on to the next person.

Everything you need to know – someone else knows.

When you meet with an expert – ask innocent questions and listen. Don’t try to impress them by your accomplishments or dreams. They might be impressed by your interest. They will be most impressed by your ability to listen.

A cub reporter asks questions – then listens.

George Torok
http://www.businessinmotion.ca/

Friday, March 03, 2006

Happy Belated Birthday to Business in Motion



10 Years old!

Have you ever missed a friend’s birthday? That is understandable. Who can keep track of every friend’s birthday? And have you ever forgotten how old you are?

I am guilty of both. And in this case the friend is my weekly radio show. I missed the 10th anniversary of Business in Motion. I thought “we” were nine.

Business in Motion has been broadcasting for over 10 years, since September 1995. Happy Tenth Anniversary! We are 10.

As readers of this blog you are the first to know. If you read the first post on this blog you would have read the start date as Sep 1996. It even stated that on the Business in Motion website. Must correct that!

And to think of the party I had planned. It’s not going to be a surprise now.

So now the marketing challenge is how do I celebrate the achievement of 10 years running? Any successful business or program running 10 years is a significant achievement.

I will get back to you on that (after I kick myself for miscounting).

George Torok
Host of the 10-year-old radio show
Business in Motion

www.Businessinmotion.ca

Wednesday, March 01, 2006

The Million-Dollar Lesson



I started my radio show, Business in Motion, to give me the opportunity to talk with and learn from successful business leaders. So naturally I contacted those business leaders who I admired and wanted to steal some secret sauce from. I wanted to bask in their success and hope that some of it would rub off on me.

In the beginning I felt very small compared to my radio guests. Sometimes I visited them in their imposing office towers. Sometimes they actually came to me. In either case I found myself tremble. I remember fighting with the little voice in my head, “Hey George, who do you think you are? You can’t talk to this person. He is a millionaire. He has made it. What do you have in common?”

And if that wasn’t bad enough – imagine my inner voice when I talked to a few billionaires.

It was a friend who pointed out my mistake. That’s what good friends are for. After he listened to an interview that I was proud of he commented, “George, you usually sound more confident.”

I considered his comment then listened to the interview again. He was right. I sounded timid, weak and non-confident. I listened to a few other interviews and noticed the same thing. How did I miss that? Why did I do that?

None of my guests had done anything to intimidate me – yet I let myself feel intimidated. I let myself feel inferior because I was not as successful as they.

The Million-Dollar Lesson:
I figured out that I was not the same as my guests – however, I was still equal to them.

They were successful in what they did and I was successful in what I did (running my interview show). And when we sat down to an interview it was a meeting of equals.

Once I got my mind past that, we had much better interviews – and I felt better about myself.


George Torok
http://www.businessinmotion.ca/