Wednesday, November 24, 2010

Small Business Branding

George Torok is a bestselling author of “Secrets of Power Marketing”. He is the host of “Business in Motion” He is a specialist in helping small and medium sized business gain an unfair advantage over the competition.

George Torok offers insights and ideas for small and medium sized buisness on branding and building relationships.
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Insights from this radio show

Branding might not be the answer to your marketing needs.
Big business spends lots of money on branding because they have no other choice.
Small and medium sized buisness can build relationahps instead.
Branding is only a second rate perverted relationship.
The magic words to building relationships are please, thank you and you’re welcome.

Small Business Branding on Business in Motion


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Thursday, November 11, 2010

Thought Controlled Computing

"If you can plug it in, you can control it with your brain."

Is the message from leading edge technology company, Interaxon.

Their website describes a three stage process (Think - Tranlate - Activate) to control machines with your thoughts. And it's not theory but actual real technology.

Just imagine controlling your computer - not by typing or even talking to it - but by thinking.

Of course when machines can hear your inside voice some of us will need to control our thoughts a lot more.

Considering the science that must be involved I was impressed with the simplicity of the language on their website. They demonstrate a good sense of humour and realness. Pretty cool for high tech.

Here is the Interaxon website and blog.

http://www.interaxon.ca/

http://www.interaxon.ca/blog

PS: Be very careful what you think when you get there.


George Torok

Host of Business in Motion


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Tuesday, November 09, 2010

But We’ve Always Done it This Way: Top Ten List

What does that really mean?

Perhaps you just asked a question at a committee meeting. The room went silent and at least one person pointedly explained to you that “We’ve always done it this way”. The rest of the group either chimed in or nodded their heads in arrogant approval. Some might even have glanced at you with that dismissive look of lost causes.

For many people change is painful. It doesn’t matter how silly their current path or how promising the opportunity of other possibilities. Change hurts. It is also painful to admit that what you have been doing needs to be changed. Accepting change means accepting the possibility that you are not currently doing things the best way.

While you bite your tongue or fume at that response consider this Top Ten List of the Real Meanings of “But we’ve always done it this way”.

What might people be thinking as they state that lame defense?

10. I haven’t got a clue why we do it this way and I never thought about it before. But I’m not going to admit that to you.

9. Your question is a good one. But I never asked it and wish that I had. As much as your question disturbs me I won’t admit that out loud.

8. You’re new aren’t you? You new people just want to change our perfect little world. We like it the way it is. We can outlast you.

7. How dare you question the wisdom of your predecessors? It was good enough for them why isn’t it good enough for you? Have you no blind respect and subservience to those who were here before you?

6. You clearly don’t know how we do things around here. It has nothing to do with logic, fairness and openness.

5. If you are a team player you will go along with us without asking embarrassing questions like that.

4. We don’t like questions like that. And right now I don’t like you for asking it.

3. Perhaps you believe that you have the right to ask questions… but you’re wrong. Shut up and go with the flow.

2. It’s working the way it is. Leave it alone. Can we go now?

1. Despite what you were told, this is not a democracy. We don’t care about your ideas. Just do what you are told to do. And do it the way that you are told to do it.


When you try to change things you will hear the response “But we’ve always done it this way.” Don’t hate people for that response. Consider the list above to understand what they might be feeling. Recognize that your questions might be disturbing them and they might not be ready to give you an honest and thoughtful answer.

“But we’ve always done it this way” is likely the response of a person who feels threatened.

When faced with this challenge you will need to find a less threatening way to make change. The other alternative is to expose the status quo as the bigger threat.


© George Torok is a Creativity Catalyst. He helps teams make productive creative change. Find more creative ideas and tools at www.Creative-Problem-Solving.org To arrange a presentation on Creativity or training program on Creative Problem Solving visit www.Torok.com or call 905-335-1997

But We've Always Done it this Way

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Sunday, November 07, 2010

Beth Oakes, The Oakes Group - radio interview

Interview with Beth Oakes, Managing Partner of The Oakes Group

The Oakes Group provides career advice to executives and professionals. Beth Oakes has worked most if not all her career in the business of human resources and human capital. She previously held the positions of Managing Partner at Millar Dallas – an outplacement firm and Executive Vice President at DHR - an executive search firm.
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Insights from this interview with Beth Oakes

In spite of her corporate experience, Beth has always seen herself as an entreprenuer.

Entrepreneurs can make their own decisions and they can fall by them.

This industry of coaching executives and managers is new within the last 5 to to 10 years and it is growing. Corporate executives and managers have much less time to mentor and guide their staff.

Coaching can be like being a parent…

As an entrepreneur you worry about the cash flow and you can be lonely.

Advice to an entrepreneur: Write a good business plan and create an advisory board.

Steel on the outside – cotton on the inside.

Building a good network is much more than making friends.
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Listen to the podcast of this radio interview with Beth Oakes

Listen to Business in Motion interviews on iTunes

Listen to more Business in Motion podcasts

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George Torok is the host or Business in Motion, the weekly radio show on CFMU

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