Alan McLaren, Infinity Communications

Interview with Alan McLaren, Co-CEO of Infinity Communications
Who is Infinity Communications?

Infinity is a full service communications agency specializing in public relations, branding and social media strategies. We help our clients “Get Noticed and Stay Noticed”, through focused communication programs designed to build brand awareness and drive revenue growth.

One of the best ways to reach your target audiences is to use a combination of traditional public relations strategies offline, while leveraging social media and web strategies online.

We are living in a connected world and it is important to bridge the conversation both online and offline.

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Insights and excerpts from this interview with Alan McLaren of Infinity Communications

Purpose of marketing is building the brand to be top of mind.

Common mistake on the web is not connecting the dots.

Key question is, does more traffic mean more business? That is the bottom line.

Marketing is not scientific. One plus one does not equal two.

Half the time, we turn prospective clients away because the fit is not right.

Red Flag Deals was one of our proud success stories.

I hate doing the numbers – but you need to do that.
As Co-CEOs we each have our strengths and defined roles.


Interview on Business in Motion with radio show host George Torok

Listen to the radio interview on podscast

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Motivational Chicken and Egg

You know the old conundrum, “What came first, the chicken or the egg?”
One leads to other and one can exist without the other.

Well a similar conundrum exists when it comes to motivation. The question is, “What comes first the motivation or the motion?” Motivation and motion are closely related and interdependent. The words come from the same root. Certainly motivation leads to motion and motion builds motivation.

What comes first? It doesn’t really matter. When you feel motivated you will move into action – motion. When you are in motion already you will feel motivated – motivation. So if you don’t feel motivated – move. Do something. Start something. Get yourself into motion and you will start to feel more motivated. Doing things motivates. Resting seldom motivates you. Yes everyone needs a break but “break” is relative and a good break can just be a change.

When you want to feel motivated – move. Put yourself into motion. You might be surprised at how motivated you feel. We feel most motivated just after we have completed a tremendous task. Right after I finish a marathon I feel like I can run another (not right away of course).

So when you need some motivation – move. Try your happy dance.

© George Torok is a Canadian motivational speaker who specializes in helping business owners and professionals deliver their messages for better results. Visit his website www.Torok.com