Who Trusts You?

How important is trust in your business relationships?
If it is important then are you consciously aware of:
What you do to build trust?
What you do to destroy trust?


Customers

What can you do to your customers to build trust?
Ask what they want and listen.
Seek their complaints and listen.
Honor and respect their concerns.
Change your procedures to make it easier for your customers to do business with you.
Smile and treat your customers as honored guests.


What can you do to your customers to destroy trust?
Tell them what you want to tell them.
Ignore their complaints and make it difficult for them to complain.
Hide from their contact and defend against their concerns.
Create and defend procedures to make it easy for you at your customers’ expense.
Frown and treat your customers like annoyances.


Staff

What can you do to your staff to build trust?
Ask for and listen to their input.
Meet with them and encourage their ideas.
Respect them, encourage mistakes and reward their initiative.
Encourage their personal growth.
Be honest and clear.

What can you do to your staff to destroy trust?
Ignore their input.
Meet with them to dictate policy.
Punish their mistakes.
Control their access to information, opportunity and contacts.
Lie, threaten and mislead.


Suppliers

What can you do to your suppliers to build trust?
Ask and listen to their ideas.
Search for ways to be more efficient and effective.
Explain your strategic goals and values and seek their convergence.
Pay them promptly.
Treat them as partners.

What can you do to your suppliers to destroy trust?
Ignore their input.
Bully and threaten them into doing it your way.
Blame them for your failures.
Make and justify excuses to delay payment.
Treat them as slaves.


Build more trust in your business
Apply the Trust Test to everything you do.
What are you doing to build trust? Do more of that.
What are you doing to destroy trust? Do less of that.


George Torok
http://www.businessinmotion.ca/

http://www.powermarketing.ca/