Friday, March 13, 2009

Articles on Evan Carmichael

Articles by George Torok on Evan Carmichael

How to Kill Your Restaurant Business Fast: Four Eulogies - Click To Read Article
One of the biggest mistakes that restaurant owners make is to believe that they are in the food business. Big mistake! Grocery stores are in the food business. Restaurants are in the experience business. The experience at McDonalds is very different from that at Boston Pizza from TGI Fridays from Ruth's Chris Steak House. Yet they are all in the same business - just different segments of it. Why do restaurants fail? It's usually not the food. Here are four restaurant failures that I witnessed recently in our neighborhood.

Presentation to the seven dwarfs - Click To Read Article
Every member of your audience is different. You can’t treat them the same and expect the same reaction from all of them. You must be prepared to connect on different levels and receive different reactions to your presentation. Consider this challenge. Imagine that you are presenting to the seven dwarfs. You might be tempted to think that they are all the same because they are all dwarfs and all working in the same industry. Think again. Consider these possible very different reactions to your presentation.

The fire alarm rings during your presentation - Click To Read Article
What do you do when the fire alarm rings during your presentation? I've witnessed this disaster happen to two other speakers and this week it was my turn. It's a lot easier to think logically about it after it is over. It might never happen to you - but perhaps you should be prepared for the fire alarm to ring during your presentation.

Networking Can Save Your Life - Click To Read Article
Networking is often touted as a powerful career or business development tool. But, have you ever thought about networking as a necessary skill to save lives? Can networking save your life - or the life of someone you love?

The Van Gogh Syndrome can kill your business - Click To Read Article
If you consider yourself a professional, technical expert or artist, learn from the mistakes of Van Gogh - quickly - if you want to grow your business. When I research and work with these folks I often find that their business is suffering because they are reluctant and uniformed in marketing their business. They mistakenly believe that being good at their craft is enough. Poor fools.


No comments: