Monday, July 19, 2010

How do You Redefine Circus?

Cirque du Soleil

Do you remember the three-ring circus? A bear riding a bicycle in one ring, a group of clowns in the second and the trapeze act in the third.

I remember that from my childhood – and I enjoyed it. But the circus has changed. And who changed it?

Cirque du Soleil

They have redefined circus. They did it in a bold and spectacular way. The greatest show on earth is now the greatest show in the galaxy. They changed the rules. They redefined the business. A three ring show just doesn’t do it anymore.

Cirque du Soleil


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