Murray Hogarth launched the first Pioneer gas station in 1956. Today there are more than 150 Pioneer gas stations across Ontario.
Pioneer donates 1% of profits – not revenue to charity.
Murray Hogarth was instrumental in the formation of CAFE – the Canadian Association of Family Enterprises.
Pioneer is the largest independant gas station chain.
Murray Hogarth was voted the Entrepreneur of the Year by the Burlington Economic
Development Corporation for 2010.
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Insights from this interview:
“We wanted to beat the major oil companies at their game.”
“In the existing model, the customer was an interruption and the employee approached the customer with a bad attitude.”
“We introduced the first loyalty program – bonus bucks.”
“Where do you get innovative ideas? Listen to what your customer wants.”
“You have to have drive and a vision.”
“Insulate yourself from the risk.”
Listen to this radio interview
George Torok
Host of Business in Motion
Canadian Business Speaker
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