Monday, March 27, 2006

Secrets from David Copperfield

David Copperfield – live at the MGM Grand in Las Vegas! What did I discover behind the curtain? (I was invited to help him with his magic.)

There is no magic
Reality check. You will not reach success in any field because of magic. Copperfield points out that it is masterful illusion. The secret is in the mastery.

People believe what they wantYou cannot control what they believe. You can, however, influence what they believe. If people want to believe in magic, they will. If your customers want to believe in you, they will. It is up to you to influence them to want to believe in you.

The audience is always right
Your customers are always right. Demonstrate that you understand their position and respect their feelings. Then guide them in the direction you want to take them.

Preparation is everythingImagine the rehearsal that goes into a David Copperfield production. Imagine your improved results after you rehearse.

Believe in peopleCopperfield’s team moved in harmony – always in the right place at the right time. Surround yourself with a good team. Then make them an excellent team with the right training, guidance and encouragement.

Offer them Hope
Copperfield’s illusions work – because the audience wants to believe in the possibility of magic. Your customers buy from you because of their hopes. Offer them hope.

You don’t need a capeMaybe David’s most important message. We are all capable of creating the illusions we want - if we learn the fundamentals, focus our efforts, and invest in ourselves and our people.

Read the rest of this article
David Copperfield official site

Charles Dickens David Copperfield

Las Vegas Convention Speaker

George Torok

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