Saturday, March 03, 2007

What do You Want?

What do you want?

What are you offering?

Have you noticed how much difficulty some folks have with these two simple questions?

What could be more direct? What could be simpler?

All business is an exchange of value. We enter most relationships with some expectation of give and take. You get something and you give something. I accept that. So please tell me the give and take that you have in mind.

You left me a voice message. Tell me what you want. What are you offering? Why should I call you back?

We meet at a “networking event”. What do you offer? What do you want?

You ask to meet. What do you want? Why should I meet with you?

If you know what you want and tell me – then I might be able to help you. If you don’t tell me then I can’t help you. If you tell me and it’s not right for us – we both move on.

If you know what you are offering and tell me – then I might want it – or refer you to someone who does. If you don’t – I can’t. And it makes you annoying.

If the give and take is a secret – don’t bother me. I don’t have the time and patience.

What do you want?

What do you offer?

What could be simpler? Don’t be difficult. Don't be annoying.

George Torok
Business in Motion

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