Monday, July 27, 2009

No Barketing

July 20, 2009 Globe & Mail Harvey Schachter
Monday Morning Manager

Harvey Schachter's guide on how to handle everything from overflowing e-mail to meeting overload


Burlington Ont-based consultant George Torok has coined a new word, barketing, which is a cross between marketing and barking like a dog: Barking, he says is often repetitive, annoying and loud, and always a one-way message. Barketing is marketing gone the way of dogs, as you annoy customers with your message attempt, try to outshout the competition, sound like the rest of the pack, and display no finesses. Avoid it says.
George Torok blog

As appeared in the Globe and Mail

George Torok



Julia Wooster said...

I agree - I see so much of this on Twitter.

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