Monday Morning Manager
Harvey Schachter's guide on how to handle everything from overflowing e-mail to meeting overload
NO BARKING, PLEASE
Burlington Ont-based consultant George Torok has coined a new word, barketing, which is a cross between marketing and barking like a dog: Barking, he says is often repetitive, annoying and loud, and always a one-way message. Barketing is marketing gone the way of dogs, as you annoy customers with your message attempt, try to outshout the competition, sound like the rest of the pack, and display no finesses. Avoid it says.
George Torok blog
---------------------
As appeared in the Globe and Mail
George Torok
2 comments:
I agree - I see so much of this on Twitter.
i also agree. thanks for this information,
Post a Comment