Friday, May 30, 2008

Stitch It

Alain Baird, Stitch It

Guest of my radio show Business in Motion, Alain Baird, is CEO, President and founder of Stitch It.

Highlights from this interview

Alain Baird owns the chain of 98 "Stitch It" stores across North America. Most are in Canada with 3 stores in the US.

Why did he launch this new business?

As the owner of a jeans clothing store he discovered the opportunity for altering clothes in 1982 when instead of customers buying clothes they were more interested in asking for alterations. It was a recession and his sales were very slow. So with this curious stream of requests for alterations he checked out the market. He discovered a problem and an opportunity.

The lesson is that successful business fixes problems for people.

If you want to run a successful business – look for problems that people are willing to pay to fix.

George Torok
Business in Motion
Business Speaker
Canadian Motivational Speaker

1 comment:

Kaizen Consulting Blog said...

I found your article very interesting. I find it very admirable when small business owners identify ways to adjust their business to meet the needs of their customers.